ESPN unveiled a new graphics package for the reimagined College Football Playoff era in December 2024, designed to educate fans on the expanded 12-team format while elevating the postseason’s presentation.
The package, resulting from extensive collaboration between ESPN Creative Studio and external partners, introduces a brighter aesthetic with glass textures, dynamic field lines and a cohesive logo system to unify broadcasts across ESPN and TNT Sports.
Key features include a “living gridiron” concept, interactive 3D animations and distinct designs for each playoff round. The redesign reflects the theme “there’s never been a playoff like this,” emphasizing the transformative nature of the expanded tournament.
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